I was honored and pleased to be invited as a speaker to 48forward’s first “Masterclass” session in Munich, a new format designed to give answers in an intimate setting, and to create an interactive atmosphere where the audience is actively encouraged to ask questions. 48forward have been organizing events for a variety of themes (marketing, influencers, digital transformation) for a while now; notably the 48forward Conference. They have established themselves as a welcome addition to the Munich ecosystem, where many topics are additionally discussed with a more in-depth view. As such, speaking at the event was definitely on my to-do list.